Pietro Ferrero (of Ferrero Rocher fame) owned a bakery in Alba, an Italian town known for the production of hazelnuts. In 1946, he sold the initial 300 kilograms batch of Pasta Gianduja, derived from Gianduja. Originally sold as a solid block, Ferrero started to sell a creamy version in 1951 as Supercrema gianduja.
In 1963, Ferrero's son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular.
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