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Cal Athletics announces its return to Nike

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Cal Athletics announces its return to Nike

The Swoosh Returns

Rob Hwang
Jan 11
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Cal Athletics announces its return to Nike

writeforcalifornia.com
Twitter avatar for @CalFootball
Cal Football @CalFootball
Coming soon… @CalFootball x @Nike
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10:30 PM ∙ Jan 11, 2023
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Cal Athletics announced its return to Nike this coming July 2023. The Bears will now be fitted by the Swoosh.

Twitter avatar for @CalAthletics
Cal Athletics @CalAthletics
𝗚𝗢𝗧 ‘𝗘𝗠 The Swoosh arrives in Bear Territory July 2023! #GoBears
8:02 PM ∙ Jan 11, 2023
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Cal Athletics announced a 3 year deal with the brand and with BSN Sports. Cal Athletics released this statement for the announcement.

Cal Athletics has entered into a new three-year agreement with Nike and BSN SPORTS, Director of Athletics Jim Knowlton announced Wednesday. As part of the partnership, Nike and BSN Sports will be Cal's official provider of apparel, footwear and other equipment needs.

The partnership will officially begin on July 1.

"We are excited to enter into this new partnership that allows our 30 sports programs to be outfitted in Nike gear," Knowlton said. "It will continue to elevate our brand while providing our student-athletes and staff the resources they need to compete at the highest level."

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Twitter avatar for @CalFootball
Cal Football @CalFootball
Coming soon… @CalFootball x @Nike
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10:30 PM ∙ Jan 11, 2023
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Cal Athletics announces its return to Nike

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PawlOski
Jan 11

Maybe Bancroft Clothing will stock Cal gear again? Nothing can be more depressing for an old Cal fan than walking into Bancroft Clothing these days. Once my Cal merchandise Mecca, there's is hardly a trace of Cal on the shelves now.

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WilderThanGene
Jan 11

egads, imagine if they just broke back out the cartoonish Berenstain Bears looking jerseys/bear logo from the Dykes era?

those big game edition UA unis were hot, and I was hoping we'd get something like that as more regular alternates.

hopefully we get something simple and sleek. and say adios to the "sather stripes"

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