Some of this is also just about having more inventory. More games that can be shown later in the Pacific Time zone under the B1G banner. That's the incentive to having more West Coast teams. And if the B1G wants West Coast teams that also fit with their overall brand (strong academic schools and flagship state universities to boot), well, the pickings get pretty slim once you go past Cal.
I agree, but tell me how likely it is that a game involving the 2024 version of the Cal Bears will keep B1G fans plastered to their seat?
Check the ratings of Nebraska/Rutgers games in the NYC media market and multiply by 0.75 to find out...
Some of this is also just about having more inventory. More games that can be shown later in the Pacific Time zone under the B1G banner. That's the incentive to having more West Coast teams. And if the B1G wants West Coast teams that also fit with their overall brand (strong academic schools and flagship state universities to boot), well, the pickings get pretty slim once you go past Cal.