Right, Oregon is an extreme example and we'll likely never be in a position to hope for the same influx--at least in yours and my lifetimes. But I am interested in how athletic success impacts revenue and brand credibility in ways that don't show up directly in the annual report. Berkeley remains and will always remain a top academic bra…
Right, Oregon is an extreme example and we'll likely never be in a position to hope for the same influx--at least in yours and my lifetimes. But I am interested in how athletic success impacts revenue and brand credibility in ways that don't show up directly in the annual report. Berkeley remains and will always remain a top academic brand, but our academic standing has slipped slightly in recent years, mostly due to the continued strain of do-more-with-less budgets. If one could show a correlation that athletics success results in financial gains across the institution (not just athletics), then it may be easier to sell Christ and administrators on the idea that investment in athletics may ultimately feed the rest of the institution and its brand credibility.
Athletics, whether successful or not, indeed does affect overall contributions to schools. Along with all other aspects of university life, alumni maintain fond memories and connections through their participation in sports as well as fans of major college sports. This has been proved out at Oregon, Stanford, and other universities. Maybe Bob R. can find some citations on those studies?
Right, Oregon is an extreme example and we'll likely never be in a position to hope for the same influx--at least in yours and my lifetimes. But I am interested in how athletic success impacts revenue and brand credibility in ways that don't show up directly in the annual report. Berkeley remains and will always remain a top academic brand, but our academic standing has slipped slightly in recent years, mostly due to the continued strain of do-more-with-less budgets. If one could show a correlation that athletics success results in financial gains across the institution (not just athletics), then it may be easier to sell Christ and administrators on the idea that investment in athletics may ultimately feed the rest of the institution and its brand credibility.
Also the non-reliance on standardized tests is for me, a major negative for Cal in the future.
Athletics, whether successful or not, indeed does affect overall contributions to schools. Along with all other aspects of university life, alumni maintain fond memories and connections through their participation in sports as well as fans of major college sports. This has been proved out at Oregon, Stanford, and other universities. Maybe Bob R. can find some citations on those studies?
Hah.