I think we're heading to a situation where revenue sports would be under a GM and non-revenue under the AD. The general irrelevance of NCAA compliance and huge relevance of money has somewhat obviated the need of a unified athletic dept.
I think we're heading to a situation where revenue sports would be under a GM and non-revenue under the AD. The general irrelevance of NCAA compliance and huge relevance of money has somewhat obviated the need of a unified athletic dept.
That is a distinct possibility as many, if not most, colleges and universities see their athletic teams as integral parts of their brand identity.
The idea that the NCAA runs some sort of compliance operation is becoming more absurd as time marches on and the landscape becomes more like the Wild West. Interested parties will attempt to remake the landscape to fit their needs and all without the influence of an overarching organization looking over their shoulders.
In such conditions, it's also possible that some institutions will opt out of the intercollegiate athletics landscape altogether, but I wouldn't imagine that there will be a rush to the door.
That's where I see things heading. Academy of Art SF (D2) just eliminated athletics. Despite the name, this was a pretty successful and ambitious program that launched in 2012. It's becoming go/no-go decision time.
I think we're heading to a situation where revenue sports would be under a GM and non-revenue under the AD. The general irrelevance of NCAA compliance and huge relevance of money has somewhat obviated the need of a unified athletic dept.
That is a distinct possibility as many, if not most, colleges and universities see their athletic teams as integral parts of their brand identity.
The idea that the NCAA runs some sort of compliance operation is becoming more absurd as time marches on and the landscape becomes more like the Wild West. Interested parties will attempt to remake the landscape to fit their needs and all without the influence of an overarching organization looking over their shoulders.
In such conditions, it's also possible that some institutions will opt out of the intercollegiate athletics landscape altogether, but I wouldn't imagine that there will be a rush to the door.
Sonoma State
That's where I see things heading. Academy of Art SF (D2) just eliminated athletics. Despite the name, this was a pretty successful and ambitious program that launched in 2012. It's becoming go/no-go decision time.