Seems like that ship has sailed. I think we just lean in hard and license the Cal Football brand for a handsome fee to a private actor, who can field whatever athletes they want and pay whatever. Cal uses that money to support real college sports
Seems like that ship has sailed. I think we just lean in hard and license the Cal Football brand for a handsome fee to a private actor, who can field whatever athletes they want and pay whatever. Cal uses that money to support real college sports
Seems like that ship has sailed. I think we just lean in hard and license the Cal Football brand for a handsome fee to a private actor, who can field whatever athletes they want and pay whatever. Cal uses that money to support real college sports
In so many ways, that's what it has already become.