Cal Quarterback Jaron-Keawe Sagapolutele Launches Personal Brand at the Student Store
The California Golden Bears quarterback is connecting with the Cal fanbase in the new NIL era.
Promising Cal quarterback Jaron-Keawe Sagapolutele made his mark off the field this spring with the official launch of the JKS Brand — a signature capsule collection now available exclusively at the Cal Student Store on Bancroft Way.
On March 16, fans packed the Cal Student Store for a live meet-and-greet, photos, and autograph signing as the limited JKS Signature Collection dropped in person. The event drew a large crowd from the Berkeley community, with Sagapolutele describing the turnout as a reminder of why he started the brand — to build something lasting.
Designed for both athletic performance and everyday wear, the collection reflects Sagapolutele’s journey “from the islands to the East Bay.” The gear remains available daily in limited production at the Cal Student Store for those who missed the launch event.
