Have the idiots seen the Neilsen reports in July. Streaming beat out regular and cable viewership in July. Apple's shaking their heads at these fools, sheep will be sheep.
Have the idiots seen the Neilsen reports in July. Streaming beat out regular and cable viewership in July. Apple's shaking their heads at these fools, sheep will be sheep.
It does seem like the PAC-12 had the right idea, just poor execution and bad timing. The P12N did a good job at showcasing our Olympic sports, which was one of the bigger strengths of the P12. In a world of streaming, long tail viewership can really add up (see youtube for example). If you are going to be pouring money into those Olympic sports anyways, might as well throw them on a streaming service and slap a few ads in there.
I suspect that the first conference that goes streaming will look like geniuses 10 years from now. Once you have gotten the fans accustomed to paying directly for the product, you will always have some leverage in future media deals because you could spin up a dedicated streaming service as a last resort if your media partners aren't willing to pony up. And I highly suspect as the cord cutting continues over the next decade we are going to see some networks find ways out of existing deals as they become seriously unprofitable.
Unfortunately for us, a good idea executed poorly, and with bad timing proved to be fatal.
Have the idiots seen the Neilsen reports in July. Streaming beat out regular and cable viewership in July. Apple's shaking their heads at these fools, sheep will be sheep.
It does seem like the PAC-12 had the right idea, just poor execution and bad timing. The P12N did a good job at showcasing our Olympic sports, which was one of the bigger strengths of the P12. In a world of streaming, long tail viewership can really add up (see youtube for example). If you are going to be pouring money into those Olympic sports anyways, might as well throw them on a streaming service and slap a few ads in there.
I suspect that the first conference that goes streaming will look like geniuses 10 years from now. Once you have gotten the fans accustomed to paying directly for the product, you will always have some leverage in future media deals because you could spin up a dedicated streaming service as a last resort if your media partners aren't willing to pony up. And I highly suspect as the cord cutting continues over the next decade we are going to see some networks find ways out of existing deals as they become seriously unprofitable.
Unfortunately for us, a good idea executed poorly, and with bad timing proved to be fatal.