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The historical branding malfeasance is already baked in and inescapable, so Cal/California falls flat anywhere outside The Bay, and Berkeley/UC Berkeley only pays homage to academics. Cal Berkeley is the salty pill we need to make a national brand possible.

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Never!!

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"C╠╢a╠╢l╠╢ ╠╢B╠╢e╠╢r╠╢k╠╢e╠╢l╠╢e╠╢y╠╢ Winning is the s╠╢a╠╢l╠╢t╠╢y╠╢ ╠╢p╠╢i╠╢l╠╢l╠╢ solution we need to make a national brand possible."

FTFY

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