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I wish we could post graphics here... I say they should have saved half of what they probably paid the consultants and put a 10-story tall banner in Times Square, ala U of O's Joey Harrington which reads (in the appropriate scripts & fonts)

Cal

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California

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UC Berkeley

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University of California

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University of California, Berkeley

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Berkeley

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#1 Public University in America

(In exhaustively researching this before posting, I discovered Oregon did it again just last month with a poster of Bo Nix. Never heard about it. Maybe not such a great promotional effort afterall...)

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