1) They want to honor the entire UC system and not claim “The University of California” title but then recommend “Cal Berkeley” which makes us sound like a state school.
2) They make the point that other schools don’t have a different brand for athletics. Ok great point, let’s see how other flagship u…
1) They want to honor the entire UC system and not claim “The University of California” title but then recommend “Cal Berkeley” which makes us sound like a state school.
2) They make the point that other schools don’t have a different brand for athletics. Ok great point, let’s see how other flagship universities brand themselves as: Michigan, Washington, Virginia, Florida, Arizona, etc etc.
Just keep Cal and allow reference to UC Berkeley and the general public will catch on. And thanks for the shoutout.
Two contradictions about Cal Berkeley:
1) They want to honor the entire UC system and not claim “The University of California” title but then recommend “Cal Berkeley” which makes us sound like a state school.
2) They make the point that other schools don’t have a different brand for athletics. Ok great point, let’s see how other flagship universities brand themselves as: Michigan, Washington, Virginia, Florida, Arizona, etc etc.
Just keep Cal and allow reference to UC Berkeley and the general public will catch on. And thanks for the shoutout.