Jealous of Cal? Funny. Big 10 doesn’t want you because you don’t provide enough value. UCLA and USC could care less if you’re in the conference or not. If anything, I’d guarantee both UCLA and USC would rather have Cal in big10 instead of Oregon. There are many that would love to see cal and Stanford in the big 10 because it would ease t…
Jealous of Cal? Funny. Big 10 doesn’t want you because you don’t provide enough value. UCLA and USC could care less if you’re in the conference or not. If anything, I’d guarantee both UCLA and USC would rather have Cal in big10 instead of Oregon. There are many that would love to see cal and Stanford in the big 10 because it would ease travel. UCLA and USC have no say in who big 10 adds or doesn’t add because we don’t currently have a vote since we aren’t officially part of the big10.
UCLA has a much stronger historical athletic brand. It’s not even close. Cal has almost no shot at surpassing UCLA’s athletic brand. Brand is cumulative, and temporary short term success isn’t enough to change the value of the brand. Historically, UCLA is #18 in football and #1 in basketball. Cal isn’t close in either sport.
UCLA and USC were invited because both are worth a lot and are in the highly lucrative LA market. We have a competitive durable advantage from a value standpoint because of the sheer size of the LA market. UCLA and USC together add value to the big 10 conference and give every big 10 member school more money by having the entire LA market to itself.
UCLA is valuable in its own right. They were approached at the same time because big 10 wanted both schools to corner the whole LA market. UCLA was not an afterthought like many would like to believe.
I find a hard time believing USC is a hard no on Cal and Furd. Makes no sense. They are a hard no on Oregon and big 10 didn’t care what they thought.
USC was never going to say no to double the money. It was UCLA the big 10 had to convince, not SC. They could have easily taken just SC if that’s what they wanted.
Jealous of Cal? Funny. Big 10 doesn’t want you because you don’t provide enough value. UCLA and USC could care less if you’re in the conference or not. If anything, I’d guarantee both UCLA and USC would rather have Cal in big10 instead of Oregon. There are many that would love to see cal and Stanford in the big 10 because it would ease travel. UCLA and USC have no say in who big 10 adds or doesn’t add because we don’t currently have a vote since we aren’t officially part of the big10.
UCLA has a much stronger historical athletic brand. It’s not even close. Cal has almost no shot at surpassing UCLA’s athletic brand. Brand is cumulative, and temporary short term success isn’t enough to change the value of the brand. Historically, UCLA is #18 in football and #1 in basketball. Cal isn’t close in either sport.
UCLA and USC were invited because both are worth a lot and are in the highly lucrative LA market. We have a competitive durable advantage from a value standpoint because of the sheer size of the LA market. UCLA and USC together add value to the big 10 conference and give every big 10 member school more money by having the entire LA market to itself.
You danced around the hard question.
Would UCLA have been invited without $C?
And the rumor is that $C, without a vote, but clout similar to ND, is a hard "no" on Furd and Cal.
UCLA is valuable in its own right. They were approached at the same time because big 10 wanted both schools to corner the whole LA market. UCLA was not an afterthought like many would like to believe.
I find a hard time believing USC is a hard no on Cal and Furd. Makes no sense. They are a hard no on Oregon and big 10 didn’t care what they thought.
Sounds like you harbor doubts.
Would they have invited UCLA, if USC said "no"?
I think maybe, but, like you yourself say, it was about the L.A. market.
USC was never going to say no to double the money. It was UCLA the big 10 had to convince, not SC. They could have easily taken just SC if that’s what they wanted.
Now, that sounds like the $C we all know.
But they needed "to corner the market..."
"Throw me in Hell,
As long as it pays."