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I guess I don't see the importance in this position as others do. NIL funding is done outside of the university purview and monies are distributed outside of the university. By the time an athlete decides to commit to Cal they have agreed to terms with the collective (not associated with Cal AD office). So, other than appointing someone into this roll to give the "appearance" that NIL is important to the AD what practical purpose does this serve? And given that DiTolla is likely a Knowlton minion I give this a big "MEH".

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I tend to agree, I think the mgmt of the actual Collective itself is more important. But it is a really weird situation admittedly, maybe someone is needed to just be like a liaison

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Thanks Avi...seems like a good move, if nothing else creating focus on this area and how to coordinate the efforts within Cal. I do have an NIL question for dummies...how does the Cal Legends Collective decide how to divvy up the money and to whom? It's all in an effort to entice and keep players, but I don't quite see how this works without at least some conversations with the programs...am I being naive here?

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May 5·edited May 5Author

Good question! From the FAQ: https://calegends.com/faq/

> The California Legends Collective is committed to maximizing the revenue available for distribution to UC Berkeley student-athletes. While we must cover variable fees related to producing merchandise and products as well as our overhead such as IT, legal, marketing, and accounting, we will be distributing all of the money received beyond these expenses to the Cal student-athlete community. The collective board will continually review finances and expenditures to ensure funds are being distributed per the donor’s intent, and in ways that most benefit this community. The collective Board of Directors and Advisory Board are not taking any compensation.

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Right, I had read this. But all is says is that they will be distributing the net monies to the student athlete community, not how they will be doing so, as in, who gets what and why.

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May 5·edited May 5

And let me emphasize I'm a supporter of this effort, just a curious one

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Donors can specify the sport or even a specific athlete they wish to support. Does that answer your question?

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Almost…I’m a donor and I specified football. But from there I have no idea how the monies are allocated…that’s all I’m trying to get at. Again, from a perspective of support not criticism or even much concern. Just want to know how it works.

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I'm not certain how the distribution goes after that. I can inquire about this. I imagine it is based off of certain requirements set by coaches and players, so the NIL acts similarly to a front office in sports to provide the proper NIL payouts. But I could be missing some of the nuances.

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Like these moves.

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Absolute necessity these days. Hopefully he'll have good success working with our new Chancellor who came from Haas. Whether we like the NIL era or not, we've been finding some ways to survive and succeed so far. We'll have to avoid stupid mistakes (like obliterating our conference) to maintain ourselves as a legitimate P4 program with more options during the next phase of realignment.

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Why this needs any affirmation speaks to the backwardness of the athletic program. Better late than never....

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