I find it hard to believe Cal doesn't have at least as many millionaires as A&M. It's more a matter of targeting them with the right messaging to get them to participate.
I also believe that the Athletic Dept's marketing has been atrocious. We need to get more butts in seats, and the Bear Growl just isn't the answer. With the promise of a…
I find it hard to believe Cal doesn't have at least as many millionaires as A&M. It's more a matter of targeting them with the right messaging to get them to participate.
I also believe that the Athletic Dept's marketing has been atrocious. We need to get more butts in seats, and the Bear Growl just isn't the answer. With the promise of an exciting new basketball coach and upgraded talent on the roster, why didn't Cal offer something like a $20 Peet's gift card for every five games a student attends? Or if a student attends every game, they're entered into a raffle to win $1,000 off their tuition? You can't build a strong alumni base (who will attend games and contribute to the program) without first getting students interested. If it's part of their college experience, they'll want to come back as alumni.
Not just sports, Cal is terrible at alumni relations in general. I feel no incentive to ever donate to my alma mater for any cause, academic or athletic
Those millionaires never had a strong football or basketball attachment while they were in school, like you mentioned, should have been part of college experience. That's hurting now.
I find it hard to believe Cal doesn't have at least as many millionaires as A&M. It's more a matter of targeting them with the right messaging to get them to participate.
I also believe that the Athletic Dept's marketing has been atrocious. We need to get more butts in seats, and the Bear Growl just isn't the answer. With the promise of an exciting new basketball coach and upgraded talent on the roster, why didn't Cal offer something like a $20 Peet's gift card for every five games a student attends? Or if a student attends every game, they're entered into a raffle to win $1,000 off their tuition? You can't build a strong alumni base (who will attend games and contribute to the program) without first getting students interested. If it's part of their college experience, they'll want to come back as alumni.
Not just sports, Cal is terrible at alumni relations in general. I feel no incentive to ever donate to my alma mater for any cause, academic or athletic
Those millionaires never had a strong football or basketball attachment while they were in school, like you mentioned, should have been part of college experience. That's hurting now.