It's a giant pool of money that then gets used to attract talent to Cal, be it indirectly (improving resources available to athletes) or directly (literally sponsoring an athlete to come to Cal AKA paying for a player to choose Cal). There's nuance and technicalities involved but that's basically it.
As an alum how do I help by using NIL?
Please tell anybody who cares about Cal football.
https://calegends.com/our-services/
So I just donate and it makes players enticed? Sorry for missing the obvious here, seems a little crypto in nature.
It's a giant pool of money that then gets used to attract talent to Cal, be it indirectly (improving resources available to athletes) or directly (literally sponsoring an athlete to come to Cal AKA paying for a player to choose Cal). There's nuance and technicalities involved but that's basically it.
But, a word of warning, itтАЩs not tax deductible, so be forewarned.