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As someone who used to do this - ESPN and sports teams that have broadcasting agreements - they're going to do what are called "makegoods" - meaning they're going to give the advertisers equivalent value in ads when regular programming resumes. When the NBA went through the 99 lock-out, the NBA just gave everyone huge discounts on ads for the next half season - because these are long standing relationships, and there will absolutely be clauses for unforeseeable disruptions in the contracts - I'm guessing the chances of lawsuits over advertising will be zero.

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The insurance industry is a weird mix of a real requirement in the modern world and a stain on life.

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I'm pretty sure that the cornhole competitions shown were just replays of the ones that have been on ESPN2 fairly regularly. They are kind of compelling like watching competitive bowling or darts. I was kind of bummed a couple of years ago when I did not realize that I could have made it out to a cornhole championship (okay, I don't know if I was really willing to pay the $30 entrance fee) in Knoxville, TN when I had to go to Oak Ridge for work. Of course, the Cleveland event (only 1.75 hour away from me) last weekend was also canceled.

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Mar 19, 2020Liked by Rick Chen

Depends on what the deal is as to how I'd work with events I had sponsorship things with. for example: i paid a shit ton for my annoying add to play during the NCAA tourney games on ESPN, I would be very likely to negotiate showing more of my adds based on the ratings for cornhole or whatever else they will be showing. If I were a direct sponsor of an event that I otherwise didn't give an f* about...for sure I'd be needing a refund.

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I wonder if anyone is still bothering to tune into ESPN after all the coverage about everything being suspended.

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I'm assuming it's diehard NFL draft junkies and no one else.

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