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Meh.

It's a legitimate football conference and, with the right media deal and good logistics, a true merger could be interesting. Being bi-coastal also effectively expands TV viewing hours. But I don't see how some loose arrangement has much upside since the real benefits come with actual integration.

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It's "legit" only as long as Clemson, FSU and Miami remain. But why would they if they can get 2x the revenue in the SEC?

Same as teh West coast: we remain legit as long as Oregon and U-Dub have no better options. But once such a bi-coastal league looks like it might be forming, the BiG could kills it in seconds by offering Oregon and U-Dub a seat at their table.

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At least they're locked in for a little while (without a buyout). But, yeah, they're still stealable. And, indeed, conferences need to still compete by either offering a bigger pie or a bigger slice at the expense of teams that don't have other options. Just a really bad negotiating position to be in.

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If George is smart he'll try to negotiate a two-tier revenue system consisting of cable rights and streaming rights. If these two delivery systems are unbundled he can maximize revenues. ESPN would probably try to restrict streaming rights but if they were clever they would stream on the parent company's Disney + which already has lots of subscribers in addition to ESPN on cable. Otherwise the Pac 12 could offer a generous piece of the third-party streaming revenue to ESPN as the content creator/owner, achieving wider distribution and younger eyeballs. Apple TV, Netflix, Youtube TV, Prime, etc. could be this second-tier provider. Of course, by 2024 the streaming market will have evolved to another level.

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Seems reasonable. Just getting onto a accessible platform like ESPN+ instead of the nearly inaccessible Pac-12 Network would be a huge win over our terrible status quo.

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