87 Comments
⭠ Return to thread

Ugh. Apple is as good as company there is to be involved with. But still...I'm skeptical at our subscriber draw with the LA schools gone. I'll speculate that the $20M figure that's being thrown about is the base, which would suggest that Apple would either charge a fortune for the package or we'd need a huge subscriber base to generate elevators to match the $32M Big 12 number.

Could have been a good deal a decade ago when Pac-12 Network was launched. But we're likely short on market share, money, leverage, and time now.

https://twitter.com/PeteThamel/status/1686453666415263746?s=19

Expand full comment

I don't know how Apple tv deal works, but I don't have Apple tv and I would be mad if I am forced to pay extra money to watch games. I pay for sports bundle on Cox to include the Pac12 network.

Expand full comment

No one knows the details yet but I'd guess it's like their MLS package. People can order that a la carte without subscribing to Apple TV. I got MLS pass free through TMobile and don't subscribe to Apple TV's core lineup nor do I own any Apple TV equipment.

You would presumably be able to cancel the cable sports package unless you subscribe to watch another team.

Expand full comment

So then Apple TV is not necessarily a show stopper. But a bit of a pain for folks who only know linear channel changing.

Expand full comment