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True, I think it really hinges on what happens when Phil Knight eventually dies and whether or not that Nike money goes away. In the NIL landscape they will get players and be more competitive. They also have a better brand than Cal. Right now the best thing Cal offers is a large tv market and place for opposing teams fans to watch games for the Big 10. But the attendance revenue would be a drop in the bucket with the TV deal the Big 10 has and those games are going to be nationally televised whether Cal is playing in them or not, the Big 10 is still getting those Bay Area viewers without Cal or Stanford.

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