Bowlesman has described the ad sales problem. Also even if you consider the pac 12 networks "free" you need the enhanced sports package to get it so it's not free
Bowlesman has described the ad sales problem. Also even if you consider the pac 12 networks "free" you need the enhanced sports package to get it so it's not free
I believe Bob watches streaming on pac-12.com and uses his Comcast creds to log in (which are then stored in his browser and becomes "automatic" going forward). It's possible he's not even aware the P12 network has TV channels you can watch on your TV through your cable box like other channels.
For many networks that stream their own content online, it's pretty common for them to not play TV commercials on their own streaming platforms. For example, even ESPN.com will play crappy hold music with a "commercial break is in progress" title page when you watch online.
I've wondered about this before (why aren't they monetizing?), and a couple possible explanations I could think of...
- Money/contractual, of course - Maybe they want to charge advertisers separately for commercials to be aired online versus on television broadcast.. but they havent figured it out yet. Or perhaps their contracts with the former preclude them from airing "other forms" of advertisements during the exact same time of the broadcast.. and either way in the meantime, they choose to do nothing instead of airing the same tv commercials "for free" to the advertisers.
- Technical/Logistical - Maybe the commercials you see on tv are ultimately delivered though a 3rd party who has integrations/relationships with cable providers and other tv services in order to deliver the content, so its apples-to-oranges in terms of a network "replicating a tv broadcast" on their own website, and they're only capable of delivering the content that they physically have in the meantime.
The answer is probably out there per network and I've chosen to speculate over research..
Bowlesman has described the ad sales problem. Also even if you consider the pac 12 networks "free" you need the enhanced sports package to get it so it's not free
Yeah, I did not get the enhanced package and, so, it was not free for me and, hence the ads.
I believe Bob watches streaming on pac-12.com and uses his Comcast creds to log in (which are then stored in his browser and becomes "automatic" going forward). It's possible he's not even aware the P12 network has TV channels you can watch on your TV through your cable box like other channels.
For many networks that stream their own content online, it's pretty common for them to not play TV commercials on their own streaming platforms. For example, even ESPN.com will play crappy hold music with a "commercial break is in progress" title page when you watch online.
I've wondered about this before (why aren't they monetizing?), and a couple possible explanations I could think of...
- Money/contractual, of course - Maybe they want to charge advertisers separately for commercials to be aired online versus on television broadcast.. but they havent figured it out yet. Or perhaps their contracts with the former preclude them from airing "other forms" of advertisements during the exact same time of the broadcast.. and either way in the meantime, they choose to do nothing instead of airing the same tv commercials "for free" to the advertisers.
- Technical/Logistical - Maybe the commercials you see on tv are ultimately delivered though a 3rd party who has integrations/relationships with cable providers and other tv services in order to deliver the content, so its apples-to-oranges in terms of a network "replicating a tv broadcast" on their own website, and they're only capable of delivering the content that they physically have in the meantime.
The answer is probably out there per network and I've chosen to speculate over research..
I did get the enhanced package and it still has ads and promos!