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SLC is 29th market in the country, Dallas is 5th. BYU is owned by the LDS and follows religious scripture. SMU is non sectarian and allows academic freedom.

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Agree, it's more about market than anything else like academics or religion. That said, there are a ton of BYU fans nationally because of the church.

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Ironically, it's not about market if we prioritize streaming, but viewership.

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