The first thing to do is to smash those internal guidelines with a hammer. Let the academic side use Cal and the bear logo! I don't see the logic of disallowing this at all.
Secondly, start including "Berkeley" subscripts on sports uniforms, field/court designs, etc. The team can still be called Cal or California in an athletic context, b…
The first thing to do is to smash those internal guidelines with a hammer. Let the academic side use Cal and the bear logo! I don't see the logic of disallowing this at all.
Secondly, start including "Berkeley" subscripts on sports uniforms, field/court designs, etc. The team can still be called Cal or California in an athletic context, but a second smaller wordmark with "Berkeley" on it can help people understand the two are one and the same.
It would be wise to eliminate any cross-discouragement of using Cal or a bear and UC Berkeley or an image of a tower at the same time.
In the interim, just do it, and ignore any prohibition that is almost as stupid as anyone who thought that was a good idea. This does not require a committee. That someone there thinks that one is required is a reflection of the real problem.
The Director of Corporate Partnerships is still out per Health and Safety protocols and the Product Manager for basketball had wrist surgery in August for carpal tunnel and is questionable.
The first thing to do is to smash those internal guidelines with a hammer. Let the academic side use Cal and the bear logo! I don't see the logic of disallowing this at all.
Secondly, start including "Berkeley" subscripts on sports uniforms, field/court designs, etc. The team can still be called Cal or California in an athletic context, but a second smaller wordmark with "Berkeley" on it can help people understand the two are one and the same.
It would be wise to eliminate any cross-discouragement of using Cal or a bear and UC Berkeley or an image of a tower at the same time.
In the interim, just do it, and ignore any prohibition that is almost as stupid as anyone who thought that was a good idea. This does not require a committee. That someone there thinks that one is required is a reflection of the real problem.
Excellent point. Stupid rules are made to be broken.
This. Cal is short for California. Just need for athletics to use Berkeley as well in their gear and for academics to use Cal in their gear.
But, but, but, we need a Committee to work for a year to review these common sense ideas.
Meanwhile Knowlton will cry poor when it comes time to pay the Fox buyout.
There are a couple injuries on the UCB Comms and Marketing team, Jimmy!
I heard, P!!
The Director of Corporate Partnerships is still out per Health and Safety protocols and the Product Manager for basketball had wrist surgery in August for carpal tunnel and is questionable.
Due to covid, we'll probably have to extend the Committee for two more years.
Plus all these vacations. We're never at full strength.
That seems way too simple and likely to succeed for them to go with this.
I'm just sitting here dreading what feels like the the inevitable: some "Cal Berkeley" abomination