As a Bay Area resident, I've always been puzzled by this dual branding that Cal/UC-Berkeley uses. I'm an alum of Cal/UC-Berkeley's Midwestern cousin (Michigan), and we don't have this concept of a separate identity and different branding for our athletics. I find it strange that these kinds of rules exist to begin with. What is the logic…
As a Bay Area resident, I've always been puzzled by this dual branding that Cal/UC-Berkeley uses. I'm an alum of Cal/UC-Berkeley's Midwestern cousin (Michigan), and we don't have this concept of a separate identity and different branding for our athletics. I find it strange that these kinds of rules exist to begin with. What is the logic behind having two separate brands for the same university? Why not just get rid of the "Cal" brand and use the UC-Berkeley brand for athletics as well? Or perhaps just settle on "Berkeley"? The Berkeley name is known and respected the world over, so wouldn't it make sense to unify the branding around that?
As a Bay Area resident, I've always been puzzled by this dual branding that Cal/UC-Berkeley uses. I'm an alum of Cal/UC-Berkeley's Midwestern cousin (Michigan), and we don't have this concept of a separate identity and different branding for our athletics. I find it strange that these kinds of rules exist to begin with. What is the logic behind having two separate brands for the same university? Why not just get rid of the "Cal" brand and use the UC-Berkeley brand for athletics as well? Or perhaps just settle on "Berkeley"? The Berkeley name is known and respected the world over, so wouldn't it make sense to unify the branding around that?