IMO it's foolish that there are guidelines not allowing UC Berkeley to be mentioned in regard to athletics. California is in the full name of the school, so there shouldn't be an issue keeping the Cal moniker for sports. The academia/sports guidelines made branding LESS clear. We should be marketing that UC Berkeley = Cal, not shying away from it.
IMO it's foolish that there are guidelines not allowing UC Berkeley to be mentioned in regard to athletics. California is in the full name of the school, so there shouldn't be an issue keeping the Cal moniker for sports. The academia/sports guidelines made branding LESS clear. We should be marketing that UC Berkeley = Cal, not shying away from it.
IMO it's foolish that there are guidelines not allowing UC Berkeley to be mentioned in regard to athletics. California is in the full name of the school, so there shouldn't be an issue keeping the Cal moniker for sports. The academia/sports guidelines made branding LESS clear. We should be marketing that UC Berkeley = Cal, not shying away from it.