I hate the Cal Berkeley idea. After reading through 166 comments, I agree with most everyone that the suggestion really does not solve anything. It only cheapens our school by making it similar to over 2 dozen other schools. I don't think it's our place to educate anyone (on the intricacies and variations of our school name). If we want …
I hate the Cal Berkeley idea. After reading through 166 comments, I agree with most everyone that the suggestion really does not solve anything. It only cheapens our school by making it similar to over 2 dozen other schools. I don't think it's our place to educate anyone (on the intricacies and variations of our school name). If we want to elevate our branding, we just need to be consistent and strengthen the product associated with the brand. Esp. as we move into the ACC (and hopefully into the TV homes of many new sports fans), we need to keep our 155 year branding tradition of California and Cal intact! Go Bears!
I hate the Cal Berkeley idea. After reading through 166 comments, I agree with most everyone that the suggestion really does not solve anything. It only cheapens our school by making it similar to over 2 dozen other schools. I don't think it's our place to educate anyone (on the intricacies and variations of our school name). If we want to elevate our branding, we just need to be consistent and strengthen the product associated with the brand. Esp. as we move into the ACC (and hopefully into the TV homes of many new sports fans), we need to keep our 155 year branding tradition of California and Cal intact! Go Bears!
Want to fix the branding issue? Just win baby. That simple.
Losing sucks. Win. Again. Again.Again. Again. Again. See the trend?
Eventually no branding issue. And just to be real, “ don’t suck” doesn’t work.