Army had a similar branding problem. Few people knew "Army" was the U.S. Military Academy, but most people had heard of West Point. They now call themselves "Army West Point" to make the connection. I'm not sure why Navy doesn't have a simlar problem, as they are now still just "Navy", not "Navy Annapolis".
Army had a similar branding problem. Few people knew "Army" was the U.S. Military Academy, but most people had heard of West Point. They now call themselves "Army West Point" to make the connection. I'm not sure why Navy doesn't have a simlar problem, as they are now still just "Navy", not "Navy Annapolis".
Being an old timer and purist, I prefer "California", and will to the day I die. There is no "Texas Austin", "Maryland College Park", Michigan Ann Arbor", "Oklahoma Armpit of the World" (1970s throwback there) or any other nonsense. The lesser UCs can stuff it if they feel offended.
I don't think the armed forces have satellite campuses with football teams, though your point is taken.
It would have made sense to just call the academic side The University of California instead of UC Berkeley. But the academic branding worked too well so we're stuck with it.
Army had a similar branding problem. Few people knew "Army" was the U.S. Military Academy, but most people had heard of West Point. They now call themselves "Army West Point" to make the connection. I'm not sure why Navy doesn't have a simlar problem, as they are now still just "Navy", not "Navy Annapolis".
Being an old timer and purist, I prefer "California", and will to the day I die. There is no "Texas Austin", "Maryland College Park", Michigan Ann Arbor", "Oklahoma Armpit of the World" (1970s throwback there) or any other nonsense. The lesser UCs can stuff it if they feel offended.
I don't think the armed forces have satellite campuses with football teams, though your point is taken.
It would have made sense to just call the academic side The University of California instead of UC Berkeley. But the academic branding worked too well so we're stuck with it.