Absolutely. If the goal is to bridge the connection between the marketing used for both athletics and academics, so that more people know they are part of the same entity, it could be achieved with subtle co-branding. I believe this accomplishes the goal of making the connection for people without requiring a new way of referring to the …
Absolutely. If the goal is to bridge the connection between the marketing used for both athletics and academics, so that more people know they are part of the same entity, it could be achieved with subtle co-branding. I believe this accomplishes the goal of making the connection for people without requiring a new way of referring to the school or the sports teams, which might upset the alumni base. As mentioned earlier, something as simple as adding 'Berkeley,' with 'University of California' underneath it on the back of the helmets, would be enough for people to understand that Cal and the University of California, Berkeley, are one and the same. You can apply this concept to general merchandise items. It's akin to when most of us have purchased a T-shirt and seen the tag stating 'Made in [insert country name],' which helps us connect the product to its origin. In this case, the connection would link to either the academics or athletics side.
The only reason why I would prefer that we did not lose the association with the name Berkeley on the academics side is because of all the historical references to the University of California in existence that used Berkeley instead at the time. Even in popular media and in films like Oppenheimer there are references to the university simply as 'Berkeley'. If that association is lost in the future perhaps those references will not be attributed to the university and thus it will not get the credit it deserves for past contributions to the world.
Absolutely. If the goal is to bridge the connection between the marketing used for both athletics and academics, so that more people know they are part of the same entity, it could be achieved with subtle co-branding. I believe this accomplishes the goal of making the connection for people without requiring a new way of referring to the school or the sports teams, which might upset the alumni base. As mentioned earlier, something as simple as adding 'Berkeley,' with 'University of California' underneath it on the back of the helmets, would be enough for people to understand that Cal and the University of California, Berkeley, are one and the same. You can apply this concept to general merchandise items. It's akin to when most of us have purchased a T-shirt and seen the tag stating 'Made in [insert country name],' which helps us connect the product to its origin. In this case, the connection would link to either the academics or athletics side.
I could see someday, when this confusion is resolved, both the academics and athletics become California, like Michigan, Texas, Wisconsin, etc.
The only reason why I would prefer that we did not lose the association with the name Berkeley on the academics side is because of all the historical references to the University of California in existence that used Berkeley instead at the time. Even in popular media and in films like Oppenheimer there are references to the university simply as 'Berkeley'. If that association is lost in the future perhaps those references will not be attributed to the university and thus it will not get the credit it deserves for past contributions to the world.