"Evolve and elevate Berkeley as the principal campus brand. Lead with Berkeley in academic, administrative, auxiliary, community, development and student life contexts, especially in naming campus units."
"Cal and Golden Bears may be used when naming athletic/fan offerings but not when naming institutional offerings."
"Evolve and elevate Berkeley as the principal campus brand. Lead with Berkeley in academic, administrative, auxiliary, community, development and student life contexts, especially in naming campus units."
"Cal and Golden Bears may be used when naming athletic/fan offerings but not when naming institutional offerings."
So, basically, no change at all, outside of: awkwardly appending "Berkeley" to all our sports teams, further distancing from UNIVERSITY OF CALIFORNIA, OUR ACTUAL SCHOOL NAME (seriously, what the fuck). Athletics still the relegated bastard, with "Cal" and "Golden Bears" not to be used for institional offerings. Like bruh, if that's what "unity" means to you, I don't think you know what unity means.
"Evolve and elevate Berkeley as the principal campus brand. Lead with Berkeley in academic, administrative, auxiliary, community, development and student life contexts, especially in naming campus units."
"Cal and Golden Bears may be used when naming athletic/fan offerings but not when naming institutional offerings."
So, basically, no change at all, outside of: awkwardly appending "Berkeley" to all our sports teams, further distancing from UNIVERSITY OF CALIFORNIA, OUR ACTUAL SCHOOL NAME (seriously, what the fuck). Athletics still the relegated bastard, with "Cal" and "Golden Bears" not to be used for institional offerings. Like bruh, if that's what "unity" means to you, I don't think you know what unity means.