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Branding problems has neutralized the first part of your argument, maybe...just maybe that all the talks about Cal to the B1G will finally teach people that Cal = UC Berkeley.

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ItтАЩs so funny how SoCal students get used to calling it тАЬCalтАЭ when theyтАЩre there, then when they go back to LA and say тАЬCalтАЭ the response is always: тАЬOh, which one? Cal State Long Beach? Cal State Fullerton?тАЭ

No one outside of the Bay Area who doesnтАЩt have a personal connection to the university knows what тАЬCalтАЭ is.

ThatтАЩs been my experience anyway.

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Maybe Big 10 doesn't know we are Berkeley.

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