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Where cal really failed in the last decade was a failure to attract “t-shirt” fans. The majority of the eyes on USC and UCLA’s games are in LA, are fans, but are not alumni. This is where the money is in a large market.

We absolutely should be doing everything we can to fill the east bay football void left by the raiders. Hell run promotions for a free cal hat if you show up in raiders gear, have a “black hole” night, do something to attract non-alumni and alumni alike.

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