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I think the idea behind "gobbling up California recruits whose parents want to keep their games in California" is: if you go to Cal your away games are a lot closer (on the west coast + AZ + Utah) than if go to Ucla or USC (flights to the midwest every other weekend, most with a layover or 2).

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The thing is, those recruits who we'll be "gobbling up" are gonna be offered NIL deals worth 6 figures more than what we can offer with our minuscule TV/Conference share revenue in the Pac 8 and their massive deal in the Big 10. The money and donor loyalty battle that we are already badly losing to the LA schools will widen even further if we don't get into the Big 10. And in the age of NIL, that is not a good thing for recruiting

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TV money and NIL money are separate though, right? Schools received the TV money and explicitly cannot pay the NIL deals.

I don't disagree that we should want into the B1G. But exactly where the money goes and why it matters has always seemed a little under-explained to me.

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