I guess it's an effort to negotiate future media deals from a position of strength. The more quality inventory, the higher the ad rates and the more money the conferences can demand, which will then be distributed to the schools. Other than that it is mostly fluff like most "strategic alliances".
I guess it's an effort to negotiate future media deals from a position of strength. The more quality inventory, the higher the ad rates and the more money the conferences can demand, which will then be distributed to the schools. Other than that it is mostly fluff like most "strategic alliances".
I guess it's an effort to negotiate future media deals from a position of strength. The more quality inventory, the higher the ad rates and the more money the conferences can demand, which will then be distributed to the schools. Other than that it is mostly fluff like most "strategic alliances".