I guess it's an effort to negotiate future media deals from a position of strength. The more quality inventory, the higher the ad rates and the more money the conferences can demand, which will then be distributed to the schools. Other than that it is mostly fluff like most "strategic alliances".
There's very little of substance in the 'alliance' announcement, but I am intrigued at the possibility that the Pac, B1G, and ACC step into the leadership void left behind by an imploding NCAA. If this alliance could, say, take over the bowl system so that revenue goes to schools and not to random yahoos in bowl host cities, that would be a great start.
I guess it's an effort to negotiate future media deals from a position of strength. The more quality inventory, the higher the ad rates and the more money the conferences can demand, which will then be distributed to the schools. Other than that it is mostly fluff like most "strategic alliances".
As a TV network they would compete with the SEC. Bye bye NCAA.
There's very little of substance in the 'alliance' announcement, but I am intrigued at the possibility that the Pac, B1G, and ACC step into the leadership void left behind by an imploding NCAA. If this alliance could, say, take over the bowl system so that revenue goes to schools and not to random yahoos in bowl host cities, that would be a great start.