A Finnish brewery (Nokian Panimo, “Nokia Brewery”) launched this 3,241-pack of beer. Their competitor Karjala launched a 100-pack to celebrate Finland’s 100 years of independence, to which the Nokian launched a 1,000-pack. In typical dry Finnish humor, they launched a 3,241 pack. You should notice a few things:
The pack says it’s “midsize” (top left)
3,241 is an unusual number as it’s only divisible by 7. The number is actually 3,240 + 1, one more than Budweiser’s 3,240 pack.
The “VERY” and “EMPEROR” wording is added to one-up Budweiser’s marketing slogans
Laws in Finland prevent discounting beer on bulk sales, so you’ll notice that this is EUR6,773.69, which is EUR2.09/beer - not a bargain.
This pack weighs 1.6 metric tonnes.
Nokian Panimo is actually in Nokia, Finland. Nokia Oyj the telecommunications company was founded in Tampere, next to Nokia.
Finnish beer used to have a progressive tax on alcohol content in beer, with 4.7% and 5.2% being the upper limit of class III and class IV beer. Hence, Finnish beers tend to be slightly under those limits. Finnish beer tax based on alcohol content is no longer progressive, but rates amongst various drinks (eg, wine, spirits, cider, beer) change annually - so Finns shift their consumption patterns quickly in accordance with tax laws.