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The trick is finding a balance. "Only seen on Amazon" would be a ticket to the Big Sky, but the NFL on Thursday night on Amazon didn't hurt Kansas City.

Where is the price point that keeps the chartered flights and hotels booked but still retains relevance to the market? This problem befuddled the Pac-12 in particular the last time around (they really were trying to get it right, but still bungled it badly).

The answer probably also involves a much better job at managing some of the programs, and the realization that stakeholder accountability and a marketable and well marketed product might matter in the marketplace. I think we can see that some places are better at this than others.

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