A 7% gain is not bad, and neither is a $32.2 million distribution to Cal. Now let's see what sponsor (if any) replaces Under Armor. I'm assuming Cal will earn a break-up fee due to the cancellation of the contract.
I assuming with Nike taking big losses recently, that they won't be interested in sponsoring CAL, especially since UA won the bidding contest for the contract. Any ideas what other company might be interested that would pay the big bucks?
Given that we might not even have a season, I don't think anyone would be willing to put up big bucks. Best approach for Cal is a short-term deal and take whatever we can get.
Well, do they make athletic gear for football? Helmets, jerseys, pants, & shoes? And, can they afford the very big bucks it takes to secure a sponsorship. If I was the head of one of these companies I'd try to get CAL into a low priced deal while times are fickle. CAL fans have not been good but everyone loves a winner. I'll bet in three years getting a ticket to a CAL football game will be a tough deal. If that happens then endorsement wear will sell like crazy. ;-)
I don't know if non-athletic endorsements make sense. It's not charity, but advertising. The reason it works for Nike/Adidas is because it pushes them as *the* athletic brand that professionals wear and sets street culture and who buys what. UA completely failed at that when they dropped the first Curry and lost their window IMHO.
Even if North Face sponsored Cal, they wouldn't really get anything back from it and we'd be looking for a new sponsor after their contract ended.
A 7% gain is not bad, and neither is a $32.2 million distribution to Cal. Now let's see what sponsor (if any) replaces Under Armor. I'm assuming Cal will earn a break-up fee due to the cancellation of the contract.
I assuming with Nike taking big losses recently, that they won't be interested in sponsoring CAL, especially since UA won the bidding contest for the contract. Any ideas what other company might be interested that would pay the big bucks?
Puma? They don't make football gear at this moment but now is a great time to start.
Given that we might not even have a season, I don't think anyone would be willing to put up big bucks. Best approach for Cal is a short-term deal and take whatever we can get.
How about a local company in North Face? Maybe something new.
Well, do they make athletic gear for football? Helmets, jerseys, pants, & shoes? And, can they afford the very big bucks it takes to secure a sponsorship. If I was the head of one of these companies I'd try to get CAL into a low priced deal while times are fickle. CAL fans have not been good but everyone loves a winner. I'll bet in three years getting a ticket to a CAL football game will be a tough deal. If that happens then endorsement wear will sell like crazy. ;-)
I don't know if non-athletic endorsements make sense. It's not charity, but advertising. The reason it works for Nike/Adidas is because it pushes them as *the* athletic brand that professionals wear and sets street culture and who buys what. UA completely failed at that when they dropped the first Curry and lost their window IMHO.
Even if North Face sponsored Cal, they wouldn't really get anything back from it and we'd be looking for a new sponsor after their contract ended.