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Think out of the box. The Big Ten’s 100,000+ alumni in the Bay Area will watch and attend the games even if Cal and Stanford students and alumni won’t. They are the viewer market just as they are for NYC and DC. Maryland and Rutgers had semi empty stadiums until they joined the Big Ten. Fox knows this as does the Big Ten. Supporters of the Big 12 are the ones spreading the rumors and hoping for the PAC 10’ demise. The Big Ten wanted to wait until the next round of media negotiations before adding more teams.

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Problem with the alumni in the Bay Area argument is that the Big 10 games are all already broadcast nationally or streaming services, so those people can already see the games. The local revenue from tickets is t what’s driving the dollars it’s the tv dollars.

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I can assure you that Big 10 alumni go to games where their teams are the visitors. The price of tickets at Maryland and Rutgers are about half of what it costs at most Big Ten schools. I’m been to games in these stadiums where probably 75% of the seats are filled with the colors of the visiting teams.

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