Under Armour may be seeking to drop its 10-year, $86-million sponsorship of Cal. Speculation began after news surfaced the Baltimore-based footwear and athletic apparel manufacturer plans to terminate its 15-year, $280-million deal with UCLA, as first reported by the Los Angeles Times Saturday.

The Sports Business Journal also cited an unnamed source that Under Armour may be pursuing a similar contract-end with Cal.

Michael Smith @SmittySBJ

Under Armour way overpaid UCLA, now looking for escape. Hearing the same thing at Cal, another head-scratching UA deal.

Ben Bolch @latbbolch

Under Armour has informed UCLA that it is attempting to terminate its record $280-million apparel deal with the school. In an email to UCLA constituents, athletic director Dan Guerrero wrote "We are exploring all of our options to resist Under Armour's actions."

4:37 PM ∙ Jun 27, 2020

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Golden Bears fans on Twitter quickly reported being unable to find any Cal apparel on the Under Armour website, including when accessed from Cal-branded ads on Google, suggesting similar news may be imminent for the flagship University of California campus.

Neither Cal nor UCLA appears on Under Armour’s College Fan Gear collection. (Photo: Under Armour)

Similarly, a self-identified Berkeley Recreational Sports employee tells Write For California he is no longer able to access his Under Armour discount, a benefit of the 10-year deal.

M. Hightower @Highest_Tower

@WriteForCal As a Cal Rec Sports employee we have had an UA discount since they singed the deal. Just checked the app and I’m no longer getting the discount.

6:10 PM ∙ Jun 27, 2020

The rumors come as retailers seek to conserve and raise cash to survive the coronavirus pandemic. Covid-19 has wreaked havoc on the retail industry after months of local and state-mandated stay-at-home shutdowns that kept stores closed and discretionary income limited for many Americans.

Under Armour furloughed 6,600 workers at its retail stores and distribution centers in the U.S. in April in response to the outbreak, representing 40% of the more than 16,000 people it employed before its reduction in workforce. The global sports apparel manufacturer also turned to debt last month, seeking to raise $440 million to ride out the current crisis.

The University of California's partnership with Under Armour began in the 2017-2018 academic year and represented a large upgrade from its previous deal with Nike. As a part of the 10-year sponsorship, Under Armour paid Cal a $3 million signing bonus in 2016, $3.5 million in cash every year, and an allowance for branded clothing, equipment and shoes that averaged $4.8 million a year. Previously, Nike paid the Golden Bears athletic program $150,000 in cash and $2 million in products in 2016, the last year of its sponsorship agreement.