What a pointless survey. We ALREADY KNEW a branding issue existed, so why on Earth did we run a poll asking people if they were confused by our branding? We ALREADY KNEW athletics prefers Cal and academia prefers Berkeley. How is it that out of all 4 suggestions, they chose the 1 we specifically DO NOT use?
What a pointless survey. We ALREADY KNEW a branding issue existed, so why on Earth did we run a poll asking people if they were confused by our branding? We ALREADY KNEW athletics prefers Cal and academia prefers Berkeley. How is it that out of all 4 suggestions, they chose the 1 we specifically DO NOT use?
IMO it's foolish that there are guidelines not allowing UC Berkeley to be mentioned in regard to athletics. California is in the full name of the school, so there shouldn't be an issue keeping the Cal moniker for sports. The academia/sports guidelines made branding LESS clear. We should be marketing that UC Berkeley = Cal, not shying away from it.
What a pointless survey. We ALREADY KNEW a branding issue existed, so why on Earth did we run a poll asking people if they were confused by our branding? We ALREADY KNEW athletics prefers Cal and academia prefers Berkeley. How is it that out of all 4 suggestions, they chose the 1 we specifically DO NOT use?
IMO it's foolish that there are guidelines not allowing UC Berkeley to be mentioned in regard to athletics. California is in the full name of the school, so there shouldn't be an issue keeping the Cal moniker for sports. The academia/sports guidelines made branding LESS clear. We should be marketing that UC Berkeley = Cal, not shying away from it.