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The top ACC schools will go to the Big Ten and SEC and it makes no geographic sense to have a conference only located on the west and east coasts. The problem is the remaining Pac 12 schools don't have much value (which is why they are the only one without a TV contract). I imagine UO and UW will either be in the Big 12 or Big Ten this time next year along with a couple of other Pac 12 schools and whats left of the Pac 12 will add MWC schools to fill the void. There isn't another plausible outcome, and it's ludicrous to think an all West/East coast conference flying cross country makes sense in any way.

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I doubt something like this will happen as soon as next year, and I'm not so sure the demise of the Pac-12 is all that imminent, though I do agree UW & UofO have a significantly greater value than anyone else in the region, as do a select few ACC teams in their area, and eventually, consolidation of the most valuable properties is probably coming.

The problem is the costs of a lot of the ideas about how to rescue the rest of the conferences exceeds any gains to be had, and while expansion theorists aren't grounded in reality (or sound accounting), the ultimate decision makers at some point are.

The essentially automatic CFP bid coming with expansion makes the Pac-12 remain viable, as that, and a better shot at an at-large bid than currently exists for a NY6 at large bid, is more valuable to the Dawgs and Ducks than the increased media deal anywhere they will land would be.

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The problem is even UO and UW start to lose value if they’re only seen on Amazon. This situation is already affecting UW’s recruiting and probably UO’s too. The longer it goes on the more jokes made nationally the more intolerable it’s going to become for everyone. If George doesn’t produce soon decisions are going to have to be made.

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It wouldn’t be an exclusive Amazon deal. They will have a broadcast partner as well, likely ESPN. ESPN has them over a barrel, since none of the other networks seem all that interested.

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The trick is finding a balance. "Only seen on Amazon" would be a ticket to the Big Sky, but the NFL on Thursday night on Amazon didn't hurt Kansas City.

Where is the price point that keeps the chartered flights and hotels booked but still retains relevance to the market? This problem befuddled the Pac-12 in particular the last time around (they really were trying to get it right, but still bungled it badly).

The answer probably also involves a much better job at managing some of the programs, and the realization that stakeholder accountability and a marketable and well marketed product might matter in the marketplace. I think we can see that some places are better at this than others.

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