Cal gets golden end zones at Memorial Stadium with California script and new turf
The California Golden Bears get a field makeover! More gold everywhere and a far more classic look.
It look as if Cal will have a new look going into the 2023 regular season. Here’s a special sneak peek at what the California Memorial Stadium football field will look like this year.
For those wanting a quick synopsis, here are the major changes:
New turf has been sod—the old turf has been removed.
The end zones have been converted from blue to gold.
California branding in both end zones.
No more FTX logos anywhere (and unfortunately the bear to cover it up is also MIA)!
Here’s a comparison with the old stadium end zone look, which had a much larger, all-caps CALIFORNIA. South End Zone featured the Golden Bears in its last incarnation, but it’s California as well this time around.
You can see that the Sather Stripe, popularized by Under Armour, is no longer part of the branding, as Cal moves onto Nike. Cal does retain the classy California script used by Under Armour in some of their current gold alternates, although ironically that has been most popularized by the basketball teams (football has stuck with Cal in most of their brand ID, with an occasional Joe Roth block C).
There are some interesting brand implications, as the university ponders how to merge the Cal and Berkeley identities together. The very identifiable California seems to be a very large part of the equation, and figures to be a big part of the eventual solution.
How do you like the look Cal fans?
The "THE" in front of "University of California" is something new, right? Not sure that I have noticed that in other sign/branding until now.
There's no Pac12 logo. That means we are moving to a new conference.